The Women's Leadership Initiative
I was wholly responsible for WLI's Facebook and Twitter accounts between early May and mid-August of 2017, and I used Hootsuite to schedule posts out two weeks in advance. Our audience mostly consisted of previous N.E.W. Leadership Conference and Pipeline to Action Conference attendees. In other words, we needed to appeal to a diverse group of politically active women. I created a few distinct types of posts on Canva that would further WLI's purpose, which was essentially "empowering women to empower women." One such item was #WomanCrushWednesday: I would feature a historically significant woman, quote her, and summarize her accomplishments. These tactics are still in use on the organization's platforms.
This was a fun period of time for me because I was able to play around with amateur graphic design to create memorable social media content series. I tried to make it as easy as possible for someone else to emulate when I moved on.
The following samples are a selection of those that I'm most proud of.
This was a fun period of time for me because I was able to play around with amateur graphic design to create memorable social media content series. I tried to make it as easy as possible for someone else to emulate when I moved on.
The following samples are a selection of those that I'm most proud of.
Below are links to WLI's website and social media accounts. When I was operating them, the Twitter account maintained around 400 followers and the Facebook account maintained around 1,600 followers. Recent content is not my work, but this may help you get a better sense of the organization and the content it publishes.
The OU Daily
The Daily taught me how to pack as much context as possible into a short social media post. It also gave me the opportunity to learn how to completely run a small- to medium-sized newspaper outlet's social media and website operations between February 2017 and May 2017. Social engagement was most often geared toward informing students, faculty, staff, alumni, and students' families, though content from the Opinion Desk could be promoted as a persuasive essay. I used Hootsuite to post content up to 48 hours ahead of time, depending on how far ahead the rest of the staff was on stories. Ultimately, the experience served as a chance for me to drastically improve my time management skills.
The following posts showcase a variety of types of stories that The Daily would publish.
The following posts showcase a variety of types of stories that The Daily would publish.
Below are links to The OU Daily's website and social media accounts. When I was operating them, the three accounts maintained an average of 19,000 followers. Recent content is not my work, but this may help you get a better sense of the organization and the content it publishes.